Information Consistency, Accuracy, & Increased Opportunities For Conversion

Information Consistency / Increased Opportunities For Conversion – A consistent and daily approach to updating information online for accuracy, posting a status, sharing an image, promoting a special, or event leads to a higher likelihood of leading to a conversion. A conversion is defined as, “the point at which a receipt of a marketing message or promotion performs the intended or desired action.” Simply put, a conversion is getting someone or a group of individuals to respond to your marketing call-to-action efforts.

Maintaining accurate information, hours, keywords, and content is very important. This ensures that any online visitors or guests are not misled or confused with available online information.

Every status update, tweet, post, comment, review, response, image, or video could lead to a site visit, whether that be on or offline. Every interaction on Social Media is not going to lead to a conversion, but positive feedback, comments, and responses exhibit a good social standing within the online community. These actions increase the likelihood of an eventual conversion.

Brandon Fell, Digital Marketing Specialist—Socializon, LLC

Allowing the power of online communication about your brand or business between customers, fans, guests, friends, and family is significant. But, all interactions need to be monitored, maintained, and managed to allow the channel to build a successful following.