Inbound vs. Outbound Marketing Tactics (80/20 Rule) – Many brands and businesses are still trying to push the outbound marketing approach on their Social Media fans and followers. Ultimately, this technique is rendered useless without an effective inbound marketing approach first and foremost implemented. The outbound marketing approach is commonly the first mistake encountered on […]
Digital Marketing Solutions
Divi 4.0 is launching on October 17th. That’s not too far away, but Elegant Themes has decided to do something fun to pass the time while we wait! Any time between now and October 17th you can enter to win a MacBook Pro. Entering is completely free and the more raffle tickets you submit the better chance […]
Humanization Element / Content Exposure – The driving force behind all successful Social Media marketing campaigns is, content exposure—what you put out on the Internet for your customers, patrons, fans, guests, friends, and family to interact with. This content and interaction allows brands to become more humanized. This is a very influential part of why […]
Experiences & Relationships – Social Media, at its core, is a communication channel like email, phone calls and texts, printed mail delivery, and face-to-face conversation & communication. Every customer interaction that you have on Social Media is an opportunity to publicly demonstrate the value you have for customer service, and enrich your customer relationship. Brandon […]
Noticeability & Online Prevalence – Increasing your inbound marketing tactics go hand in hand with increasing your inbound traffic on location. Without Social Media Marketing your inbound traffic is limited to individuals already associated or acquainted with your business or brand. These pathways are also available to people searching online for keywords that your web […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a sneaker site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. A reciprocal link is an […]
Dedicating time each week and applying committed marketing techniques, visual graphics, and wording can be enough to generate increased traffic at your business location. Brandon Fell, Digital Marketing Specialist—Socializon, LLC A good amount of devoted time each week is not seen as a significant investment for a channel as large as Social Media, but when […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
